Peak Incentive Performance

Sales comp that
scales with your
ambition

Incentive compensation design for VC-backed, PE-backed, and growth-stage companies building sales teams that perform.

Schedule a 30-Min Assessment See Services
Top 50 Sales Comp Leader · WorldatWork CSCP · 20 Years in Sales Comp · IBM · Moody's · Equifax
Who We Serve

Built for companies at an inflection point

◆

VC-Backed Companies

You've raised capital and you're scaling the sales team fast. I design the incentive architecture that turns your hiring investment into predictable revenue performance.

▲

PE-Backed Companies

Your operating partner needs sales comp professionalized to hit the growth thesis. I deliver fast, structured engagements that align incentives with your value creation plan.

●

VC & PE Firms

Bring me in as a resource across your portfolio. I work directly with your operating partners and portfolio company leaders to professionalize sales comp post-investment.

Services

Project-based engagements, built for speed

Scoped, time-bound projects with clear deliverables. Typically 2 to 8 weeks from kickoff to handoff.

01

Comp Plan Design

Build your incentive architecture from the ground up, or redesign plans that aren't driving the right behaviors. Role-specific structures, pay mix modeling, and attainment curve design calibrated to your growth stage.

Plan Architecture Pay Mix Accelerators & Curves
02

Plan Diagnostic

A structured audit that shows exactly where you're overpaying for mediocrity or underpaying for excellence, with data-backed recommendations to fix it.

Cost Analysis Alignment Audit Risk Assessment
03

Commission Modeling

Quantitative simulation of plan outcomes before you go live. Sensitivity analysis across five key commission levers, scenario modeling at different attainment distributions, and financial exposure forecasting.

Lever Sensitivity Scenario Analysis Financial Modeling
04

Quota & Territory Design

The structural foundation that makes comp plans actually work. Data-driven quota allocation, territory balancing using performance variance analysis, and fair-share models your reps will trust.

Quota Setting Territory Balancing Performance Tiering
Approach

How engagements work

1

Diagnose

Understand your sales motion, growth stage, current comp structure, and where the pain is. Every engagement starts with data.

2

Model

Build quantitative models of plan alternatives. Simulate outcomes across attainment distributions before anything goes live.

3

Design

Architect the comp plan structure, mechanics, policies, and documentation. Built to scale, not just to ship.

4

Deliver

Hand off implementation-ready plans with communication materials, cost models, and rollout guidance your team can execute.

Why a practicing leader,
not a career consultant?

Most sales comp consultants left the operating world years ago. They advise from frameworks built on past experience. I design and run incentive programs every day at enterprise scale. The models I build for clients are the same ones I use to manage real P&L exposure, real attainment curves, and real sales behavior across multiple business units.

The same rigor that manages comp at $2B+ scale applies at any growth stage — and it costs far less when the foundation is built right the first time. That's the value a practicing leader brings that a career consultant can't.

20
Years in sales comp
$2B+
Company scale
5
Industries served
Leo Rocha - Founder of IncentPeak
About

Leo Rocha

I'm a Senior Director of Compensation at a $2B+ healthcare company, where I lead sales compensation design, executive comp, and commission strategy across multiple business units. I founded IncentPeak to bring that same practitioner rigor to VC-backed, PE-backed, and growth-stage companies building their incentive systems for the first time.

My approach is rooted in quantitative modeling. I've developed original methodologies for performance-based team tiering using statistical variance analysis and published simulation research quantifying the financial sensitivity of five core commission plan levers. I'm not theorizing about comp design from the sideline. I'm building and running these systems every day at enterprise scale.

✓Recognized as a Top 50 Sales Compensation Leader
✓WorldatWork Certified Sales Compensation Professional (CSCP)
✓MBA, Brigham Young University (Finance & Strategy)
✓Founding Member, Forma.ai Sales Comp Think Tank
✓Advisory Board Member, Uncappd
✓Speaker, WorldatWork and SalesGlobe conferences
✓Prior experience at IBM, Moody's, and Equifax
Insights

Practitioner perspectives on sales comp

Article

5 Sales Comp Plan Mistakes That Stall Growth-Stage Companies

June 2026  ·  5 min read

Read Article
Get Started

Let's talk about your
comp challenge

Every engagement begins with a conversation. Tell me about your sales team, your growth stage, and where your current plan is falling short.